Rogan could take his show independent anew. (Spotify’s deal with “Call Her Daddy” expires in 2024.) And Spotify is hardly unique from other audio providers.Īside from “Call Her Daddy,” a Spotify exclusive, the industry-leading podcasts are distributed across all audio players: “The Ben Shapiro Show,” “The Daily,” “The Megyn Kelly Show,” and “Pod Save America.” The brand needs Rogan more than he needs it. Rather, Spotify waited until the clock ticked and the contract year reportedly began. Moreover, Spotify didn’t deny the report when the Times originally published the details on February 17, 2022. Given that Spotify had Rogan’s back through a year-long witchhunt from Covid hysterical leftists a year ago, we can deduce that the brand wants to keep Rogan long-term. The publication of his expiring deal would only escalate outside interest. Rogan is the top podcaster in the country. Now, consider Spotify had reason to deny the report. The audio provider insists Rogan’s contract does not expire this year but would not say when the deal does. Spotify has since responded to the Semafor details via the New York Post in which it denies this report. And although he reportedly has a strong clause in his contract protecting his ability to say whatever he wants, Rogan said publicly that the vaccine comments nearly prompted the company to end their relationship. His ties to the company have frayed: Courtney Holt, the executive who recruited Rogan, is no longer with Spotify. Some insiders speculate that Rogan could choose not to renew his deal when it ends later this year and go independent or sign with another audio company. Now, there are also questions about whether Spotify will retain its biggest star. The outlet also cited sources close to the matter saying Rogan may bolt Spotify by 2024. That three and half years would take Rogan to the fall of this year.Ī report from the media outlet Semafor appeared to corroborate that report on Sunday. The Sweden-based audio platform signed him to a contract far exceeding television money.Īccording to the New York Times, Rogan signed a licensing deal with Spotify to carry his podcast exclusively for three and half years for “at least $200 million,” Rogan moved his top-rated podcast from Apple and YouTube to the much less consumed Spotify. In May 2020, Joe Rogan signed what remains the most industry-shifting contract in media.
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